Salma Schempp, founder and designer of Prima Jiva Inc., is a passionate entrepreneur and philanthropist. With her artistic and holistic background in art, design & ancient wisdom, she explored two aspects of her life, which intrigued her the most, the art of design and the art of meditation. From 2004-2012, she served as the founder and director of the Alternative & Holistic Health Center in Walnut Creek and Fremont, California. As founding director, she successfully coordinated numerous events targeting holistic and wellness communities, taught meditation and designed professional and personal healing spaces for homes and medical offices. At a pivotal moment in life, Salma found herself sitting on a meditation cushion in a south Indian ashram, questioning her higher purpose in life. She felt a deep calling to raise awareness of the inner and outer world by design.Determined to combine her love for meditation and design, she introduced her very first meditation and yoga fashion line in 2008, and called it Prima Jiva ("Higher Self"). Salma’s personal belief in meditation, infused with her childhood passion for design, helped her understand the art of design from the inside out. Prima Jiva is a socially responsible fashion company based in Walnut Creek, Ca. The Prima Jiva ‘Awarenizm’ (Mindfulness) platform aims to bring balance to mind and body by targeting our vital senses. I believe that what we choose to think, feel, say, hear and wear communicates personal essence, significantly affects our being and even impacts our daily performance. Utilizing the “Awarenizm” platform helps me understated personal challenges with creativity and conviction. This will serve as a personal branding experience enabling people to transform from the inside out.It is my personal belief that everyone possesses a birthright — the opportunity to understand the foundation of being and living by Design.
“My experience and expertise will help others understand how much more we are than just a reflection in the mirror.” – Salma Schempp
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